Label
City of Toledo Branding
Information & Communication Technology
Anne Bennett (x1100)
Title
Authorizing the mayor to execute an amendment to the existing website development agreement with Madhouse Creative LLC for the purpose of expanding the agreement's scope to include a branding initiative component, authorizing an additional expenditure in an amount not to exceed $38,000 from the Capital Improvement Fund and the Utility Administration Fund; waiving the competitive bidding requirements of Toledo Municipal Code Chapter 187; making findings with respect thereto; and declaring an emergency.
Body
SUMMARY & BACKGROUND:
The City of Toledo, at the conclusion of a competitive bidding process in accordance with Toledo Municipal Code Chapter 187, selected Madhouse Creative LLC as its vendor of choice for upgrades, brand updates, and other improvements to the city's website. Separately, bids were requested and received for a different project for a rebranding initiative with the Division of Parks, Recreation and Forestry. It was determined that the rebranding project for parks should be absorbed into the website project, with the objective of having one cohesive rebranding effort for the City. Similar discussions on rebranding also took place with the Department of Public Utilities, with the same conclusion being drawn of having one united brand for the City of Toledo. This ordinance is requesting authorization to amend the original agreement with Madhouse for the purpose of including the Parks and Public Utilities components of the rebranding project. This amendment will create cost efficiencies through the website project to enhance and integrate unified branding while eliminating duplication of efforts. The fiscal impact of this ordinance is as follows:
- The total amount of funds requested: $38,000
- The expenditure budget line item: 5040-60500-8CP1418PARKIM ($19,000)
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