Label
Hootsuite Software
Department of Communications
Rachel Hart
Revised
Title
Authorizing the expenditure of $35,989.60 from the General Fund for Hootsuite Software to enhance the city's online communication and engagement efforts; authorizing the Mayor to enter into agreements using cooperative purchasing or state term contracts; waving the competitive bidding requirements of TMC 187; and declaring an emergency.
Body
SUMMARY & BACKGROUND:
According to a Pew Research Study from 2021, 53% of US adults say they get the majority of their news from social media. In order to enhance the city's online communication and engagement efforts, this Ordinance authorizes the City of Toledo to purchase Hootsuite's social media management software, which provides more robust capability to measure impact and return on investment of messaging created by the city of Toledo, enhances situational awareness of rumors and disinformation across all social and other media channels, and streamlines two-way communication between the city and residents across social media platforms, integrating with Engage Toledo's ongoing CRM implementation project.
The software will be procured through SHI, an MBE vendor participating in the Sourcewell cooperative purchasing program, which has negotiated pricing for the software. The total cost of the three-year agreement is $107,969, to be paid annually in the amount of $35,989.60, subject to the availability of funds.
Summary
NOW, THEREFORE, Be it ordained by the Council of the City of Toledo:
SECTION 1. That the Mayor is authorized to enter into an agreement not to exceed three years with SHI International Corporation for the purchase of Hootsuite's social media management software upon such terms and conditions that shall be approved by the Director of Marketing and Communications, Director of Information Technology, and the Director of Law.
SECTION 2. That Council finds and determines that it is in the best interest o...
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