File #: O-095-25    Version: 1 Name:
Type: Ordinance Status: Approved
File created: 2/21/2025 In control: Transportation Department
On agenda: 3/11/2025 Final action: 3/11/2025
Title: Authorizing the expenditure of $30,000 from the General Fund for a Vision Zero billboard campaign; authorizing the Mayor to accept bids and enter into contracts for said campaign; and declaring an emergency.
Attachments: 1. Video: City Council 3/11/2025, 2. Video: Agenda Review 3/4/2025, 3. REF-017-25: Context of Vision Zero Culture Change/Marketing Efforts
Related files: REF-017-25


Label
TDOT031125BILLBOARDCAMPAIGN
Traffic Management
Stephanie Bartlett (419-936-2009)
Revised

Title
Authorizing the expenditure of $30,000 from the General Fund for a Vision Zero billboard campaign; authorizing the Mayor to accept bids and enter into contracts for said campaign; and declaring an emergency.

Body
SUMMARY & BACKGROUND:
The Division of Traffic Management manages the Vision Zero initiative which aims to eliminate traffic fatalities and severe injuries by promoting safer roads, responsible driving, and pedestrian awareness. Despite infrastructure improvements and policy changes, many drivers, cyclists, and pedestrians remain unaware of the initiative or their role in achieving its goals.

Placed in high-traffic areas along the City's High Injury Network, billboards serve as a constant visual reminder that safety is a shared responsibility and these crashes are preventable.

Funds for this purchase are included in the division's 2025 operating budget.

Summary
NOW THEREFORE Be it ordained by the Council of the City of Toledo:
SECTION 1. That the expenditure of an amount not to exceed $30,000 is authorized from the General Fund Account Code 1001-22500-2550001STDADM for the purchase of a Vision Zero billboard campaign.
SECTION 2. That the Mayor is authorized to accept bids and enter into a contract for said services, upon terms and conditions acceptable to the Mayor, the Director of Transportation and the Director of Law.
SECTION 3. That the Finance Director is authorized to draw warrant or warrants against the Account Code listed in Section 1 in payment of the above-authorized obligations upon presentation of properly approved voucher or vouchers in a total amount not to exceed $30,000.
SECTION 4. That this Ordinance, being an emergency measure, shall take effect and be in force from and after its passage. The reason for the emergency lies in the fact that it is necessary for the immediate preservation of the public peace,...

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