Label
Councilman Melden
Vision Zero Billboard Campaign
Agenda Review
3/4/2025
Title
From: Councilman Melden
Response Requested: 3/18/2025
Please elaborate on the context of the culture change marketing efforts.
Body
Referral Response:
The culture change marketing efforts within Vision Zero are designed to reshape public attitudes and behaviors around traffic safety, emphasizing that fatalities and severe injuries are not accidents and are preventable. Traditional safety campaigns often focus on personal responsibility, but Vision Zero takes a broader Safe Systems approach, recognizing that systemic changes in policy, infrastructure, and public mindset are key to saving lives. Culture change marketing efforts work to normalize safe behaviors and expectations, making safety a community priority rather than just an individual responsibility. By integrating this messaging into everyday conversations and public spaces, these marketing efforts help create a long-term shift where safe streets become the expectation.